"Gone are the days of a chronological IG feeds where posts where in order. Now, because of the algorithm, everything is based on relationships. 

The algorithm is a mathematical formula used by Instagram. It's ultimate aim is to only show you the 'best' content for you. 

How does the Instagram algorithm decide what's good to show you? It looks at things like the ratio of likes: reach for your post, giving importance to different statistics differently. For example, getting a 'Save' on your post is far more helpful in improving your posts reaching and going viral than a 'like'. Why? A save indicates it's actually high quality content as users like a lot of posts, but you only really 'Save' the best. This is why our 'Save' engagement groups are so powerful.